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About
Me

With over a decade of experience in Public Relations Management, communication and brand building excites Anine van der Westhuizen. Golden Thread communications was born in April 2013 when Anine decided to take the leap and start her own agency. Content creation and management thereof is like second nature to her with her ideas being innovative, on target and authentic. She is result driven with her motto to under promise and over deliver. She takes each client’s business and objectives to heart and handle it with the utmost care and professionalism.

About
Me

With over a decade of experience in Public Relations Management, communication and brand building excites Anine van der Westhuizen. Golden Thread communications was born in April 2013 when Anine decided to take the leap and start her own agency. Content creation and management thereof is like second nature to her with her ideas being innovative, on target and authentic. She is result driven with her motto to under promise and over deliver. She takes each client’s business and objectives to heart and handle it with the utmost care and professionalism.

Anine believes that one’s work can only be as good as the team you have. She enjoys involving knowledgeable people in respective fields. Her creative goldie is outstanding and encapsulates a design brief to the T and deliver the most outstanding work. She is a fundamental part of Golden Thread’s success, portraying all our client’s in a beautiful visual manner.

Golden Thread enjoy sharing work and projects, which bring forth constant collaborations with:

Nova Films
Miaraka Marketing
Brandesign

Anine believes that one’s work can only be as good as the team you have. She enjoys involving knowledgeable people in respective fields. Her creative goldie is outstanding and encapsulates a design brief to the T and deliver the most outstanding work. She is a fundamental part of Golden Thread’s success, portraying all our client’s in a beautiful visual manner.

Golden Thread enjoy sharing work and projects, which bring forth constant collaborations with:

Nova Films
Miaraka Marketing
Brandesign

Golden Thread communications has strong core values that we live by and they are:

1. Clarity

A good PR person is an excellent writer and speaker who knows how to get ideas across in a variety of media. Clear writing is clear thinking. A great public relations representative also keeps these clearly voiced ideas in mind when interviewed.

2. Honesty

A good PR person never lies, and in fact, helps a client tell the truth even when it’s not so pleasant.

3. Thoroughness

A good PR person does their homework and has a healthy scepticism. They check and double-check the facts and accuracy of any statement and makes sure it can be properly sourced—even when the fact is provided by the client.

4. Creativity

A good PR person connects the client’s product, idea, cause, and/or key message to the audiences they seek to reach.

5. Awareness

A good PR person is engaged in the world and keeps up with the news in the clients’ industries as well as current events, trends and developments within their own “industry.” That means understanding social media and its implications. PR’s job is to bring the outside in as well as the inside out.