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As the owner of your company, you have a lot on your plate. Trying specifically to make a name for your company in the community is most likely not on the top of your priority list, even though it is vital to your survival and success.

Maintaining a clean image makes potential customers feel at ease about working with you. Building community relationships often leads to increased sales because customers want to work with people they know and respect.

For both of these reasons, it is important to have a public relations professional available to you. You will not regret the decision to integrate public relations and social media practices into your company’s everyday routine.

1. Public Relations

PR is also known for as persuasion business. We are constantly trying to convince an audience, to promote an idea or story, purchase a product, support a position, or recognise accomplishments. Our main aim is to communicate strategically to build mutually beneficial relationships between companies and their publics.

We as PR people are storytellers. PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications.  A good PR practitioner analyses the company, find positive messages, and translate those messages into positive stories.  When there is negative news, we can formulate the best response and ease the damage

We build all our write ups on the basic principles of the 5 W’s and the H. The what? Who, What, Where, When, Why and How. This forms part of our building blocks to start any story that we create.

Our PR services include:

  • Compiling a communications strategy and PR plan on approval of proposal and quote
  • Manage the implementation of the strategy and PR plan according to a set timeline
  • Generating angles and innovative ideas to create coverage opportunities
  • Writing of all press material i.e. press releases, radio copy
  • Identifying and communicating to the appropriate media and audience
  • Managing all media relations and the flow of information between media and the brand
  • Creating profiling and interview opportunities for the brand
  • Media monitoring and evaluation
  • Managing the PR budget
  • Generating creative ideas for the client that can live in the media space
  • Regular ongoing reporting to client – monthly feedback reports and client meetings

We get asked this question daily

How does PR differ from advertising?

Unpaid
vs Paid

Advertising is paid media; public relations is earned media.

Earned vs. Purchased

Earned is that your article was published editorially in one or various media spaces, purchased refers to article space was bought for one publication.

Credible vs. Sceptical

A sincere story was formulated from a credible PR piece; unattainable goals lure out scepticism.

There’s an old saying that goes: “Advertising is what you pay for, publicity is what you pray for.” Imagine that feeling when you open your favourite magazine and there is an article about YOUR brand, a proper article! It is the best feeling!

Advertising is paid media; public relations is earned media.  This means you convince the media to write a positive story about you, your brand or issue.  It appears in the editorial section of the magazine, newspaper, website or even an interview on television or radio, rather than the “paid media” section where advertising messages appear.  So, your story has much more credibility because it was independently verified by a trusted third party, rather than purchased. It is also much more powerful! Price is of course the other big factor and difference! PR is charged via monthly retainers or once off projects, which keeps costs fairly low and affordable where advertising is very pricey and your brand will appear in the dedicated publication that you bought the space for, but with PR your story could showcase in and on multiple media spaces.

The other question that we are faced with often is can social media replace traditional media?

And the short answer is no!

The perception that a post by an influencer or blog, if enough people see them, are just as good as quotes in a magazine or newspaper. 

There is of course something called digital PR. Which is developing strong relationships with all the role players in your social graph. The techniques include SEO, content development, social media, online newsrooms, websites, blogs and online media coverage. But it should be done correctly as it can have a rapid effect on your reputation – both positive and negative.

2. Social Media

To have a good social media presence is not simply an option anymore, it is vital for brands nowadays. We assist companies to find their brand heart, brand personality and brand voice. This is your golden opportunity to stand out from your competitors based on authentic content. Be sure to choose the right social channels and formulate a detailed strategy. Just posting images and status updates will not help your business in any shape or form. Right combination of informative and promotional posts is required to generate desired results. Plus, generating leads from social media advertising is entirely different ballgame that requires experience and insights. But we have you covered for both, social media marketing and social media advertising!

Social Media Marketing

Social media helps with Search Engine Optimisation. Every business wants to increase traffic, user engagement and brand awareness but this cannot happen if your prospects are not able to find you over the internet.

Presence on social media channels will not only generate business for you but also stop brand negativity to reach top positions.

Whether you are new to the industry or have been a part of it for many years, a positive word-of-mouth will always help you gain customers. Social media marketing help business owners keep their clients updated about what happens in and around their business.

Each social media can share company values, ethics, services, and much more. But don’t flood your followers with a number of updates every day.

Make sure that everything is relevant. You also need to ensure that your graphics/photos are good and on point as well as have a strong brand stamp on them.

Social media presence has become vital to earn trust amongst customers. You can survive without a physical store but not having a social presence will be frowned upon. If you don’t have active presence on social media channels, then, you are missing out on brand critical profiles.

It gives you a competitive advantage if you are on social media. Not having a social media presence will deprive you of all its benefits and they will be automatically passed on to your competitor. So, take a good look around and see what they have been doing.

Social media is immensely useful in generating leads. Social media is evolving very fast and it will very soon drive sales in a big way. And if you will not be there when it happens, you are going to be left behind and lose time. The power of social media is huge and can open the doors of success for your business when it’s used in the right manner. Benefits generated by social media channels are measurable and there is no reason why you shouldn’t be using them.

Golden Thread communications can help you reach your social media goals in terms of:

  • Gain valuable customer insights
  • Increase brand awareness and loyalty
  • Build relationships and engage
  • Provide rich customer experiences
  • Run targeted ads with real-time results
  • Share content faster and easier
  • Increase website traffic and search ranking
  • Generate higher converting leads
  • Find out what your competitors are doing
  • Geotarget content

Social media presence has become vital to earn trust amongst customers. You can survive without a physical store but not having a social presence will be frowned upon. If you don’t have active presence on social media channels, then, you are missing out on brand critical profiles.

It gives you a competitive advantage if you are on social media. Not having a social media presence will deprive you of all its benefits and they will be automatically passed on to your competitor. So, take a good look around and see what they have been doing.

Social media is immensely useful in generating leads. Social media is evolving very fast and it will very soon drive sales in a big way. And if you will not be there when it happens, you are going to be left behind and lose time. The power of social media is huge and can open the doors of success for your business when it’s used in the right manner. Benefits generated by social media channels are measurable and there is no reason why you shouldn’t be using them.

Social Media Advertising

Even though advertising, in any shape or form, goes against every grain of a PR agency’s morals, it is imperative to have a social media advertising budget and strategy. Only 2% of your followers see your organic posts, so if you want to rise above your competitors then advertising is the name of the game! You can go a far way with a limited budget… there are so many different advertising objectives to choose from and it can become overwhelming. The boost button on a post is simply not cutting it anymore. Specific is terrific and so needed especially when it comes to setting up audiences and your desired target market. There is also a fine art as to how to write the ad copy as well as the design that accompanies it.

Golden Thread communications can help you with your social media advertising needs in terms of:

  • Advising on the right amount of budget
  • Advising which objectives should be followed
  • Setting up ad campaigns
  • Setting up your audiences
  • Setting up your pixel for retargeting purposes
  • Helping you reach a vast number of people
  • Track adverts and reporting